Dentsu Wisdom

Artful intelligence and the power of prediction

In a society that is artificial enough, we need artful intelligence, not artificial. How can man and machine come together, moving beyond bots, to predict and thoughtfully design the future with AI. Join us to further explore the opportunity to be more intentional in how we augment human intelligence, artfully.

How brands are connecting with audiences through joy and humour

The use of humor in advertising been a powerful tool. At its best humor can be iconic and unforgettable, entertaining and engaging multiple generations around the world.
During this era of global conflict, recession and climate change we are seeing the desire for small moments of joy and play, with opportunities for brands to deliver in this space.
 
 

Full Speed Ahead in Sports Marketing with Lando Norris_dentsu_Cannes Lions 2023

As F1 continues to rise in popularity there are numerous innovative ways for marketers to tap highly engaged audiences across media touchpoints. 
What is the future of sports media and how can brands capitalize on next-level fandom? Lando Norris weighs in....

Superseding disruption to secure the future of people and the planet _dentsu session Cannes Lions 2023

In the race to secure the wellbeing of all people and the planet, the onus on business to rebalance the scales by influencing how people live, work, travel and consume is non-negotiable. Businesses, brands, and the agencies that design their interactions with the world, are in a unique position to influence consumer behaviour and lifestyles and shape the narrative that will enable the widescale adoption of new norms, technology and infrastructure.

The power of positivity to combat tech toxicity with Rio Ferdinand

As passionate as we are about tech and innovation, there’s no doubt that many consumers question their relationship with technology.
An A-league footballer, Rio Ferdinand,  alongside Sue Fenessy, founder of WeAre8, examine the fact that conspiracy theories, cyber bullying, and increasing sophisticated deep fake technologies are eroding consumer confidence in the internet as a place for trusted advice and nuanced debate.​
 
 
 

Horizontal creativity as the gateway to growth and good - Dentsu

As an industry, we are being faced with huge challenges, that are being tackled differently all over the world.
We know we must think differently because challenging times are no time for business as usual. In this session, we’ll dive into the creative trends that global marketers are prioritizing to help make a better future possible.

8 billion humans and counting: Why human insight will power the next era of innovation.

The world’s population passed 8 billion.  We explore how human insights can awaken the best of human potential. Hear from modern brand marketers who are creating human-centric solutions to future-proof their business and solve for unmet societal needs, while building loyalty across the generational spectrum.
 
 

Dentsu - The Future of Innovation and Experience

The common element has been an acceleration of technology introduction in the marketing and communication realm.
How to prepare for the future with these technology shifts happening faster at every cycle? 
Michael Komasinski, Global CEO, Merkle /Filippo Catalano, CIO, Reckitt Polly Sumner, Chief Adoption Officer, Salesforce