Superseding disruption to secure the future of people and the planet _dentsu session Cannes Lions 2023

In the race to secure the wellbeing of all people and the planet, the onus on business to rebalance the scales by influencing how people live, work, travel and consume is non-negotiable. Businesses, brands, and the agencies that design their interactions with the world, are in a unique position to influence consumer behaviour and lifestyles and shape the narrative that will enable the widescale adoption of new norms, technology and infrastructure.